Billboard advertising sees prize draw operators enter market, prompting out-of-home agency to request disclosure standards

Loud! OOH Calls for Disclosure Standards in Prize Draw and Competition Advertising London, UK – Independent out-of-home agency Loud! OOH has issued four disclosure requests to UK media owners in anticipation of a surge in outdoor advertising from prize draw and competition operators. This sector, which has been found to take an estimated £1.3 billion annually from UK consumers…

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