GameStop, the American video game chain that became the standard-bearer of the 2021 meme stock frenzy, has stunned Wall Street with an unsolicited $55.5bn (£40.9bn) cash-and-stock offer for the online marketplace eBay, an audacious reverse takeover that would see a company worth roughly a quarter of its target attempt to swallow it whole.
The bid, pitched at $125 a share, represents a $20 premium on eBay’s closing price in New York on Friday. Ryan Cohen, GameStop’s chief executive and the activist investor who engineered the retailer’s improbable turnaround, has signalled he is prepared to take the offer directly to eBay shareholders should the board rebuff him.
Cohen, who has built a reputation for cage-rattling boardroom interventions since making his name as the founder of online pet retailer Chewy, told the Wall Street Journal that eBay “should be worth, and will be worth, a lot more money,” adding that the marketplace “could be a legit competitor to Amazon” under fresh ownership. Under the terms tabled, he would become chief executive of the enlarged group on neither salary nor bonus, taking remuneration solely on the basis of share price performance.
The proposal has been met with thinly veiled scepticism from the City and Wall Street alike. Morgan Stanley described the two companies as having “fundamentally different” business models, while analysts at Bernstein pointed to the yawning gap between GameStop’s balance sheet and the scale of the prize, saying they would be “surprised if anything became of it”. Sucharita Kodali, retail analyst at the research firm Forrester, was equally blunt in conversation with Business Matters, warning that the deal “would saddle eBay with GameStop’s debt” and noting drily: “The truth is, we are not necessarily putting two strong companies together.”
Even so, the financial architecture is in place. GameStop, currently capitalised at around $11.9bn, has secured a commitment letter from TD Securities for some $20bn of debt finance, and Cohen has earmarked $2bn of annual cost cuts within twelve months of completion, savings he intends to wring largely from eBay’s sales and marketing function, which he argues has failed to capitalise on what GameStop terms a “marketplace with near-universal brand recognition”.
For eBay, the approach lands at a delicate juncture. Founded in 1995 as a haven for hobbyists and collectors, the platform was once a defining icon of the early internet but has watched its active user base contract from 175 million in 2018 to 136 million today, ground steadily lost to Amazon, Shopify-powered direct-to-consumer brands and a new wave of social commerce upstarts. The board confirmed it would consider the proposal, though insiders have privately questioned whether a leveraged bid from a smaller bricks-and-mortar operator constitutes a credible route forward.
GameStop’s own story remains one of corporate theatre. Catapulted into the public consciousness during the pandemic, when an army of retail investors organising on Reddit forced a short squeeze that briefly rewrote market mechanics, the company has since used its inflated valuation to shore up its balance sheet and pivot under Cohen, who took the chief executive role in 2023. Net profit climbed to $418.4m in 2025, up from $131.3m the previous year, although top-line sales continued to slide, the familiar pattern of a retailer cutting its way to profitability rather than growing into it.
Investors delivered their verdict swiftly. eBay shares closed up 5 per cent in New York on Monday, while GameStop tumbled by more than 9 per cent, the market’s blunt assessment that any value created by the deal would flow firmly in one direction.
For Cohen, however, the strategic logic extends beyond the spreadsheet. GameStop’s network of roughly 1,600 American stores would, he argues, hand eBay a ready-made physical footprint for live commerce, authentication services and other ventures that have struggled to gain traction online alone. Whether that proposition is sufficient to overcome the structural and financial objections piling up against the bid is, for the moment, very much an open question.
What is not in doubt is that Cohen has, once again, ensured that the corporate establishment cannot ignore him.
Read more:
Gamestop tables shock $55.5bn swoop for eBay as Cohen sets sights on Amazon
