UK’s AI trade association appoints Centropy PR for external comms

UKAI, the UK’s trade association for the AI industry, has appointed global communications agency Centropy PR as its agency of record.

The group, which represents companies of all sizes with an interest in AI, from startups to industry leaders, supports firms by ensuring their voices are heard in policy matters. UKAI works closely with the UK Government and regulators, making sure that AI policies foster innovation and business growth particularly for British AI businesses.

Recent events include policy sessions with Secretary of State for Business and Trade, Peter Kyle MP and Darren Jones MP, the Chief Secretary to the Prime Minister.

The trade association is designed to serve as a bridge between policymakers and the AI community, offering a platform for feedback on legislation, programmes, and initiatives. The group is committed to supporting the transformative role that AI can play in the UK’s social and economic development, creating jobs and growth across the country.

Centropy will provide a full suite of communications services to UKAI, including media strategy, journalist relations, event support, and policy guidance. The agency, founded in 2017 counts FTSE and Nasdaq listed global tech brands in its portfolio, with offices in London and San Diego and a global team of 20 PR staff.

Tim Flagg, CEO, UKAI said: “As the UK’s AI sector matures, our globally respected institutional and professional foundations give us a unique opportunity to build trusted, responsible AI and lead in the areas where the UK can genuinely compete, making a strategic communications partner essential to telling that story to media and policymakers. The Centropy team have demonstrated outstanding media connections, a deep understanding of the news cycle and policy expertise, landing us major media opportunities within the first few weeks of working together.”

Steven George-Hilley, CEO, Centropy PR said: “UKAI sets itself apart from other industry associations by genuinely championing the mission of British companies of all shapes and sizes. Britain has some of the finest AI talent in the world and we look forward to working with Tim and UKAI members across the UK to take this message to market.”