iMAD Research Inc is a global leader in market intelligence, recently completing a multi-regional study evaluating consumer responses to new gaming console concepts. The study focused on identifying the most compelling feature, price, and performance combinations for successful international market expansion beyond Japan.
Founded in 2017 by Kartik Khanna and Abhishek Soni, iMAD Research In. operates across the United States, United Kingdom, and India, with a global respondent network of over 2.5 million individuals. The firm specializes in data collection for B2B, healthcare, and consumer verticals through mixed-method research methodologies.
“Research helped in gaining insights for crucial launch via selection of appropriate ad for marketing and communication strategy,” said the Insights Lead at a major gaming console company.
Study Design and Objectives
The primary goal of the study was to identify the most viable console concept for international rollout based on feature sets, pricing strategies, and communication testing. The research was conducted across North America, Latin America, Europe, and Asia-Pacific.
A total of 2,500 quantitative respondents and 150 qualitative participants were involved, including casual gamers, hardcore enthusiasts, family players, and social participants spanning a wide age range.
Using a mixed-method approach of online surveys, focus groups, and in-depth interviews, the research team applied A/B concept testing where each respondent evaluated multiple versions of console ideas.
Key Outcomes
– Identified the winning console concept based on user preference and regional acceptance
– Conducted pricing sensitivity and intention-to-purchase testing
– Trade-off analysis revealed top-priority features that influenced communication strategy
– Advertising effectiveness measured by preference fit and brand alignment
– Regions with the strongest purchase intent were pinpointed to guide launch sequencing
Execution and Methodology
iMAD Research Inc. managed all aspects of survey development, data collection, multilingual moderation, and analytics. A real-time dashboard enabled live tracking, quality control, and client updates throughout the process.
The research produced actionable insights that directly impacted go-to-market planning, creative selection, and channel prioritization for the product’s international launch.
Conclusion
Through its integrated research model and targeted global reach, iMAD Research Inc. enabled the client to move forward with a validated product-market fit and launch strategy. The study stands as another example of how iMAD Research Inc. continues to deliver decision-driving insights at the intersection of technology, media, and consumer behavior.
For more information, visit https://imad.com
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iMAD Research Inc. Drives Strategic Console Launch Decisions with Global Gaming Insights
