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Dragons’ Den Star Endorsements Lead to Ban of Huel and Zoe Ads

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August 14, 2024
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Nutrition brands Huel and Zoe have come under fire for sponsored posts on social media featuring Dragons’ Den star Steven Bartlett. The adverts, which appeared on Facebook in February and March, failed to disclose Bartlett’s involvement with the companies, resulting in a ban by the Advertising Standards Authority (ASA). The posts included quotes from the celebrity entrepreneur praising the…

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