A Hampshire letting agent has launched a free property portal, wagering that agents and landlords worn down by the rising cost of advertising will welcome a route to market that does not come with a monthly bill.
Find My Move, the brainchild of letting agent Mark Vine and housing professional Chris Moss, has signed up more than 9,000 subscribers and stitched together a network of listings drawn from over 6,600 estate and letting agencies across the country. The platform now carries upwards of 58,000 rental properties and more than 435,000 homes for sale, with subscriber numbers climbing by around 3,000 a month.
More than half of registered users are actively searching for a property, the founders say, and over 200,000 people have visited the site in the past three months.
The timing is pointed. Frustration over what agents pay to list their stock has been building for years, and the figures help explain why. Analysis reported by Property Industry Eye found that Rightmove’s listing fees can swallow as much as 13.5 per cent of an estate agency’s sales commission in lower-value markets such as Glasgow and Newcastle, with the average British agent handing over 7.2 per cent. For independent firms already wrestling with tighter margins, that is a sizeable slice of income.
Those pressures land on a private rented sector that is itself under strain. Average UK private rents rose 4.4 per cent in the year to November 2025, according to the Office for National Statistics, squeezing tenants while landlords face higher borrowing and compliance costs of their own.
The idea for Find My Move grew out of Vine’s experience running a letting agency and the conversations it prompted with fellow professionals.
“After six years in lettings, I found myself having the same conversations with agents time and again,” Vine said. “Many felt they were paying increasingly large sums simply to advertise housing stock at a time when businesses across the sector are facing growing pressures.
“We wanted to create a platform that offered agents and landlords another route to market without the significant costs often associated with property advertising. The response so far has been extremely encouraging and gives us confidence that there is genuine demand for a different approach.
“With more than 9,000 subscribers already on the platform and thousands more joining every month, we believe Find My Move can become a valuable additional channel for agents, landlords and property seekers alike.”
Unlike the established portals, Find My Move is free for agents and landlords to use, with the founders planning to earn revenue through advertising and commercial partnerships rather than subscriptions. It is a model that echoes a wider appetite for lower-cost listing options, a theme Business Matters has explored in its rundown of the top free rental property listing websites in the UK.
Chris Moss said the immediate focus was growth. “Our priority is to continue growing the number of agents, landlords and property seekers using the platform across the UK,” he said. “We’ve created Find My Move to be accessible, straightforward and beneficial for everyone involved in the property journey. The scale of engagement we’ve seen already shows there is an appetite for new ideas and alternative ways of connecting people with property opportunities.”
The platform will remain free for agents and landlords for the foreseeable future, the pair say, as they concentrate on expansion and building awareness across a sector where questions of standards and oversight remain live, as Business Matters has reported in its coverage of calls for regulation of property agents.
Longer term, the founders want Find My Move to play a broader role in widening access to housing, working with agents, landlords, local authorities and other stakeholders to help more people find suitable accommodation. For landlords still weighing how to bring a property to market, the perennial question of whether to use a letting agent at all is one the new portal is quietly hoping to reshape.
