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Travellers Turn to Independent Guesthouses as ‘Human Hospitality’ Redefines UK Stays in 2025

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August 28, 2025
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UK guesthouses are enjoying a resurgence in 2025, with new figures from VisitBritain’s 2025 Travel Trends showing that 53% of British travellers now prefer independent, personal stays over hotel chains. Even as chain hotels expand across the country, travellers are seeking authentic, memorable experiences rooted in culture and local connection. Forecasts from VisitEngland predict that boutique and…

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