Google’s Best Kept Secret: The Real Value of Paid Traffic

It’s no secret that running Google Ads is a quick and effective way to reach your target audience and see results almost immediately. When it comes to your marketing strategy, PPC ads are often the first place people will go, and it’s for good reason!

Paid ads provide a myriad of benefits, and they go far beyond those quick wins you might be seeing after you launch your campaign. We’ve sought out the expertise of a leading Google Ads agency to help you see the benefits paid traffic can provide for your business.

First Things First, What Is Paid Traffic?

For the purpose of this article, we are going to be focusing solely on Google Ads (AKA PPC Ads) but there are also social media ads and display ads. Paid ads allow your business to target specific audiences to increase your overall visibility and lead to more conversions.

When it comes to paid traffic, particularly paid traffic on Google, there is a range of different benefits for your business. So if you haven’t already been considering investing in paid traffic, here’s some of the reasons it should be your top priority.

What Are The Benefits Of Paid Search Traffic?

Finding out how to properly leverage paid traffic can benefit your business in both the short-term and the long-term. These are some of the top benefits you might see your business experiencing when you move to a strategy that includes paid Google ads.

You Can Target Your Specific Audience

One of the top benefits of paid traffic is the ability to reach your exact audience. When you choose paid ads, you completely take the guesswork out of the kinds of people you’re reaching. You’re able to target your audience based on their interest, their beahviours online and their key demographics so that you can guarantee your business or brand is being seen by the right people.

Paid ads increase the overall likelihood of conversions for your business by showcasing your products or services to the relevant people that are most likely to pull the trigger on a purchase.

You Can Control Your Costs

Google Ads make it incredibly easy for you to control your costs and budget your funds. You can set budget limits and bid strategies that suit exactly what you’re willing to spend.

It’s also incredibly measurable so that you’re able to see how effective your campaign is and how much you’re spending without having to do any difficult calculations or data analysis.

Results Are Fast

If you’re someone that loves instant gratification (let’s be real, who doesn’t!)Paid traffic is perfect for you. Whilst organic strategies can take months or even years to get you to where you want to be, paid ads deliver almost immediate results.

You can boost your visibility and improve your conversions pretty much straight away which is great for those looking for quick wins. Whether you’re a new business, you have new products launching or you just want to reach new people, paid traffic can do that for you.

It’s Super Customisable

Paid strategies are able to be fully customised based on what’s worked for you in the past, or what’s not working so well. You can experiment with formats, copywriting and retargeting strategies to find what works best for your business and your audience.

Working with a team of PPC experts might be best when it comes to customising their ads, as they’re likely to have seen (almost) every strategy before and they can make suggestions for your business based on what they’ve seen work in the past.

Your Visibility Can Skyrocket

When you invest in paid traffic, you can really get your visibility and brand awareness to reach new heights. Your brand or business is now consistently visible on Google making people far more likely to remember your name over your competitors.

Getting seen by more people isn’t just great for your visibility, it’s also great for your credibility! You become a more credible business in your audience’s eyes, and you may even see your organic traffic improving as people remember your brand name, and search you up on their own volition without having to be prompted by an ad.

Paid Traffic Your Not-So Secret Weapon

Whilst it’s not exactly the best kept secret out there, paid traffic can really take your business to the next level. If it’s something you’ve been considering but you’re not sure whether or not to take the leap – this is your sign!

When you invest in paid traffic you don’t just see quick wins and short-term growth, you also reap the rewards of more long-term, sustainable growth for your business — it really is a win, win, win!