House of Champions to open in Jersey as new hub for founders and freelancers

A new purpose-built workspace aimed at supporting Jersey’s growing community of founders and independent professionals will open its doors in Charing Cross this spring.

House of Champions, located in a private courtyard in the centre of St Helier, has been designed as a flexible entrepreneurial hub with capacity for 40 members. The three-storey space blends traditional Jersey architecture with contemporary interiors, featuring exposed wooden beams, floor-to-ceiling windows and curated artwork intended to create a calm yet collaborative environment.

The facility will offer hot desks, dedicated desks, bookable meeting rooms and a fully equipped podcast studio, alongside flexible membership packages tailored to freelancers, startups and small teams.

The project is led by Fiona Wylie, chief executive of Jersey-based marketing agency Brand Champions. Wylie said the decision to invest in a permanent workspace reflected both confidence in the island’s entrepreneurial ecosystem and her own experience building a business while balancing family life after relocating to Jersey.

“House of Champions is community-driven and flexible by design,” she said. “Real ambition doesn’t thrive in isolation. It thrives when people feel supported, inspired and genuinely connected.”

The launch comes amid continued growth in self-employment and freelance work. According to IPSE, the number of highly skilled female freelancers in the UK has risen by 69 per cent since 2008, highlighting demand for professional spaces that support flexible careers.

Wylie said the hub aims to serve that expanding demographic, particularly professionals seeking autonomy without sacrificing collaboration. “This is a place to build businesses, yes, but also confidence, momentum and possibility,” she said.

House of Champions will officially open with a programme of workshops, networking events and community initiatives designed to encourage collaboration and wellbeing alongside commercial growth.

For Jersey’s startup and freelance community, the opening signals a further step in positioning the island as a base not only for finance but for a broader generation of creative and entrepreneurial talent.