DMEXCO: TruReach China Introduces Direct Marketing Gateway to European Market for Wealthy Chinese Travelers through Alibaba’s Fliggy Platform

TruReach China, a new brand under Reach MENA, has announced its European launch, providing European brands with access to China’s $250 billion outbound tourism market. The brand is the exclusive agent of Alibaba’s Fliggy in Germany and marks the first step in Reach MENA’s expansion into European markets. While Chinese travellers spent over $250 billion globally in 2024…

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