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Menu over map: UK citizens now prioritizing hotels according to cuisine rather than location

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August 1, 2025
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London, July 22, 2025 – A new trend in travel preferences has emerged, as more people are now choosing hotel stays based on the dining options available rather than the location. According to new research from KAYAK, the world’s leading travel search engine, and OpenTable, the restaurant discovery and booking platform, one in three (33%) British travelers have booked a hotel based on its on-site…

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