From Stocking Shelves to Shaping Enterprises
Lunar Loussia’s path to business leadership didn’t begin in a boardroom. It started in San Diego, California, inside his father’s grocery and liquor stores. As a kid, he didn’t just visit — he wanted to help. “Going to work with my dad was something I loved,” he says. “Even at a young age, I liked watching how things ran.”
That early exposure to small business gave him a front-row seat to the basics of customer service, cash flow, and community trust — lessons that would quietly shape his future.
Early Career: Learning from Family, Building from Scratch
After graduating from Valhalla High School in 1997, Lunar got his first real business experience working at Wild Bill’s Tobacco between 1999 and 2002. His cousin, Mazin Samona, had founded the business and became Lunar’s mentor.
“I learned how to grind, how to build relationships, and how to scale something without cutting corners,” he says.
In 2007, he took what he had learned and made a bold move: becoming an AT&T franchisee. What started as a single venture quickly grew. Lunar built the company into a network of 65 stores across three states.
“I just believed in going all-in,” he says. “You don’t get that kind of growth without focus, good people, and a lot of long days.”
By 2017, after a decade of growth and learning, he exited the business through a successful sale. But instead of slowing down, he saw it as a launchpad.
Improve Business: Scaling With Purpose
After exiting retail telecom, Lunar turned to something new — a business solutions firm now known as Improve Business Solutions. He didn’t inherit a model. He built one. Today, the company supports over 1,500 clients and employs 240 people.
“I wanted to build something that helped other businesses grow. We’re not just a vendor. We’re a partner,” he explains.
The company’s work spans industries, but the thread is the same — improving systems, supporting growth, and providing structure. Lunar credits his success not to just strategy, but to the teams he’s built along the way.
“I love building teams. That’s the fun part. Getting the right people in the right seats and watching them win — that’s what I enjoy.”
Homes, Materials, and Global Supply
Beyond business services, Lunar also pursued a personal passion — custom home design and development. His company doesn’t just design and build homes; it also manufactures building materials all over the world . That gives them greater control over quality and costs.
“This wasn’t about getting into real estate just to invest. It was about creating. I’ve always liked building things — homes, businesses, people,” he says.
It’s this approach — hands-on, long-term, and grounded in relationships — that defines much of Lunar’s work across industries.
A Leader Rooted in Service
Outside of business, Lunar’s priorities are clear: faith, family, and community. He’s a father of three and spends much of his free time with his kids — especially on the golf course, where they compete in junior tournaments.
“Golf teaches a lot. Patience, discipline, and how to handle wins and losses. Kind of like business,” he jokes.
He’s also deeply involved in philanthropy. His contributions aren’t symbolic — they’re substantial and personal. Lunar and his company support over 20 nonprofit organizations, from St. Peter’s Catholic Church and Sharia’s Closet to RIP Medical Debt and Adopt a Refugee.
“I’ve been blessed, and I don’t forget that. I give my time and my money because it’s what we’re supposed to do.”
Business Without the Buzzwords
Lunar doesn’t rely on buzzwords or flashy marketing. He’s careful, even quiet, about his achievements.
“It’s just not something I want to be associated with. I’ve made choices about what I want my name to stand for,” he says.
His clarity of focus — on values, faith, and long-term success — stands out in a fast-moving business landscape.
Lessons From Lunar
What sets Lunar Loussia apart isn’t a single innovation or a viral story. It’s the cumulative effect of decades of consistent action — learning from family, taking risks early, scaling with intent, and staying grounded along the way.
He’s proof that real growth comes from showing up daily, not just dreaming big.
“You don’t have to be loud to lead. Just show up, build the right things, and help others do the same.”
Read more:
Lunar Loussia’s Rise: From Family Storefronts to Business Scale-Up
