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British Consumers Prioritize Style Over Sustainability, But Ultimately Invest £16K in Making Homes More Energy-Efficient

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February 28, 2025
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New study conducted by Hive, the UK’s leading eco-tech brand, reveals a disconnect between Brits’ desire for sustainable homes and their actual house-hunting habits. While a majority (75%) prioritize “kerb appeal” over sustainability, a third (34%) of buyers do not check a property’s energy rating before making a purchase. Scarlette Douglas, a property expert who has partnered with Hive…

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