“Uncovering the Rise of “Fake Rescue” Content on Social Media: How to Spot the Scam”

Today, the Social Media Animal Cruelty Coalition (SMACC), a collaborative network of 29 animal protection organisations, has released a groundbreaking report exposing the growing threat of “fake animal rescue” content on social media platforms. Titled Spot the Scam: Unmasking Fake Animal Rescues, the report calls on social media companies to prioritize animal welfare over financial gain and urges…

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