Virgin Atlantic’s first transatlantic sustainable aviation fuel ad banned, undermining airline’s green claims

The Advertising Standards Agency (ASA) has banned an advertisement for the world’s first transatlantic flight powered by sustainable aviation fuel (SAF), stating that it was misleading. The radio ad, which promoted the transatlantic flight, was deemed misleading due to its unqualified claim of being “100% sustainable aviation fuel.” According to the ASA, future Virgin Atlantic advertisements…

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