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Nike’s share price reaches COVID lows and faces defeat by younger rivals due to a series of blunders.

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July 9, 2024
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Nike faces challenges despite Olympics year Nike, one of the world’s leading sports brands, is currently facing a downturn in its business despite the global showcase provided by the Olympics and numerous high-profile athletes wearing its products. Its shares have fallen by 59% since their peak in late 2021 and its latest financial results, released on June 27, were disappointing…

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